BESPOKE REHAB · SINCE 2008
Platinum in Phuket
Platinum was Sober Services’ fully individualised rehab experience — a private villa, a live-in companion and a complete therapeutic team built around one person at a time. We have been creating bespoke programmes like this since 2008.
THE PLATINUM MODEL
A complete recovery programme, built around you
We have offered Platinum — our bespoke, individual rehab service — since 2008. Based on the gorgeous island of Phuket in Southern Thailand, we were also able to navigate around the world and create a beautiful Platinum experience wherever a client preferred. We just preferred Phuket.
Platinum was an individualised, person-centred care programme, carefully considered based upon specific requirements and budget. We would select a beautiful villa (or equivalent) for the client to live in, then build the complete recovery programme around them: a live-in personal Sober Companion / Recovery Coach working alongside addiction specialist therapists, plus a holistic team including personal trainer, yoga teacher and massage therapist — with in-house chef, housekeeping and other support staff. Everything was possible.
Through our established relationships across the island we tapped into third-party holistic, medical and physical therapy treatments, and had access to world-class addiction therapists alongside the most qualified recovery coaches and sober companions in our network. Whenever needed, we could also set up a high-quality security team around our guests.
Your alcohol or drug issues do not define you. They can be overcome.
From arrival at Phuket International Airport to the day each client walked their new path, they felt understood, supported and safe. All of our addiction therapists, sober companions and recovery coaches — alongside the management team — were in personal recovery themselves.
WHY PLATINUM WORKED
Treatment that respected privacy and position
Privacy and security
Business partners, colleagues, employees, friends and even family did not need to know where the client was. The only job was to regain the life alcohol or drugs had taken.
One-to-one focus
For people whose social anxieties keep them from group settings or traditional rehab centres, Platinum was a peaceful sanctuary — a customised, one-on-one treatment plan.
A proven, holistic approach
Grounded in mind, body and spirit: exercise, diet and mindfulness techniques combined with deep therapeutic work on the underlying causes of the condition.
First-class accommodation
No bunk beds or sparsely furnished rooms — the level of luxury our clients were accustomed to, so they could focus on themselves.
Long-term solutions
Clients left armed with the tools and techniques to succeed at home — practical solutions designed to prevent relapse and sustain recovery.
Complete discretion
Individual programmes for guests who preferred not to attend a public-facing treatment centre — 100% focus on the individual’s needs.
THE STORY
Born from the island
Platinum in Phuket evolved after Sober Services’ founder relocated to Thailand for earlier assignments and fell in love with the Thai people and culture — realising just how conducive they are towards recovery principles, and seeing the opportunities Phuket offered as a global destination with first-world services in South East Asia. We had successfully been creating bespoke rehab programmes around the world since 2008; once we got to know the island — already recognised as a mecca for health and wellness — we focused on delivering Platinum’s unique treatment opportunities here.
Today, that same bespoke philosophy continues within the Holina Global network — most directly at Holina Executive in Cyprus, a private estate for discreet, one-to-one treatment opening September 2026.
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Prefer to talk now? Call +66 626 418 369 (Thailand timezone)